Master Customer Data: Building From the Center Out

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Master Customer Data: Building From the Center Out

Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them.

Join experts from Domo, Yahoo, and Tealium for a discussion on how to build a marketing technology strategy that puts customer data at the center, allowing you to revert focus back to creating those compelling experiences by:

– Leveraging martech to create a real-time, unified view of your customer
– Delivering campaigns and experiences that actually matter to the end user
– Taking action in the most relevant channel to increase engagement and conversions