This is the fourth episode in our masterclass series on preparing for life beyond the third-party cookie. We’re well into 2021 and data privacy has continued its push out of the InfoSec and legal team agenda and into the customer experience. Whether data privacy conversation takes the context of shifting consumer attitudes, new regulations or technology changes – the fact remains that privacy is now an integral piece of marketing and customer experience.
Watch this session to discover:
- How privacy is driving changes in your advertising and measurement strategy
- Strategies to power privacy
- Key ways to build up customer trust with first-party data