Moving ‘Digital’ to the Physical Realm
As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling customer experience across the vast number of digital touchpoints. But with the excitement of nearly anything – in either the digital or physical realm – becoming a potential marketing vehicle, there also comes the possibility of a resurgence in data silos and fragmented customer experiences. In this keynote session at Digital Velocity 2016, Darin Archer, head of IoT Industry Solutions Retail/CPG at Intel Corporation, explores the possibility of breaking down the barriers between disparate channels, data sets and back-office systems – and the transformational, connected marketing experiences made possible as a result.
