We are living in a marketing era where uncertainty is the only certainty. The Global economy continues to struggle with the effects of COVID-19 pandemic, and we are seeing the consumers accelerating the adoption of digital channels. As the financial services organizations struggle with the effects of COVID-19 pandemic, CMOs face key challenges on cutting down marketing budgets, rapidly changing consumer needs and consumer trust. In this session, we share strategies for keeping up with these changes, fostering trust with your customers, and staying agile.
