Video Unifies Customer Data with Tealium Unifies Customer Data with Tealium

Colin Gardiner is the VP of Product and Analytics at, the largest meta search engine for vacation rentals in the world. Before Tealium, was trying to grow the business rapidly and were adding a lot of MarTech vendors. Unfortunately, the development team was spending valuable time implementing and managing these tags rather than focusing on’s core product and business.

With Tealium, is launching tags 24x faster and marketing campaigns 4x faster than before. More importantly, they have gained a better data structure and the ability to unify their customer data in one hub, fueling all of their MarTech tools with a comprehensive set of customer data.