B2B marketing and analytics teams are tasked with prospecting and gleaning insights about the companies they’re selling to, not just individual consumers. So how can a Customer Data Platform (CDP) help and where does it fit in a B2B marketing team’s world?
A CDP provides marketers with the opportunity to deliver personalized engagement across all channels at multiple different stages of the funnel. By crafting a single, unified view of your customers you can more easily cut through the complexity of the buying process and deliver the right message at the right moment in order to turn leads into customers.
