Brewing Up B2B Use Cases with Your CDP

Crafting Insights & Engagement Across Your Entire B2B Journey


B2B marketing and analytics teams are tasked with prospecting and gleaning insights about the companies they’re selling to, not just individual consumers. So how can a Customer Data Platform (CDP) help and where does it fit in a B2B marketing team’s world?

A CDP provides marketers with the opportunity to deliver personalized engagement across all channels at multiple different stages of the funnel. By crafting a single, unified view of your customers you can more easily cut through the complexity of the buying process and deliver the right message at the right moment in order to turn leads into customers.

Download Brewing Up B2B Use Cases with Your CDP to learn how to:

  • Nurture free trial leads with timely content so they eventually convert
  • Seamlessly onboard a new customer through relevant content, improving the experience with your product from the start
  • Tailor new product launches and campaigns to customers’ specific interests and engagement level

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Governance, Healthcare, Identity Resolution, Integrations, Machine Learning, Personalization, Predict, Privacy, Retail, Sports
Product: AudienceStream Customer Data Platform
Vertical: B2B, Digital Services, Entertainment, Financial, Healthcare, Hospitality, Media, Retail, Sports, Travel
Business Issue: Data Readiness, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)