Customer data is the most valuable asset to any brand, and a brand is only as strong as its customer base.
Brands need to demonstrate they understand this quid pro quo, it’s not about “me, me, me”. The consumer understands that what they have (and what you, as a brand, want to hold) is data. And that this has a value.
The best data for marketers is data willingly given by the consumer to enable an exceptional customer experience.
We interviewed over 2000 European based consumers and industry influencers on their behaviour, expectations and perceptions of sharing data with brands across different channels. As little as a 5% discount can entice consumers to hand over their personal data!
Download now to discover what consumers want from you, to entice them to hand over their data!