‘Data is a precious thing and will last longer than the systems themselves.’
– Tim Berners-Lee, inventor of the World Wide Web
Privacy and consent market leaders, Tealium and Deloitte, are at the forefront of a new value exchange catalysed by evolving data privacy regulations. As the volume of first-party data is set to exponentially grow, organisations will now benefit from fundamentally rethinking the rules of engagement in a global digital economy. As the digital economy hinges on consumer trust, consent and transparency will be the gateway to customer experience (CX) excellence.
Tealium and Deloitte’s white paper demonstrates the inextricable link between key consumer data rights and the creation of competitive opportunities for brands. Additionally, the white paper highlights the importance of building a consent-management architecture that can offset losses in revenue and market share due to ineffective data mobilisation.
