Between evolving consumer tastes and expectations, quickly shifting technology trends, and the pandemic, retail brands face enormous challenges creating customer experiences (CX) that their shoppers will love—both in-store and online.
To deliver shopping experiences that stand out, brands are turning towards Customer Data Platforms (CDPs) to help understand customers through their data and put that understanding at the heart of every experience they create.
For more information on how Tealium helps Retail and eCommerce organizations, visit our Industry Retail Page.