Driving multi-brand loyalty using customer data

The unique opportunity for retailers in the Middle East

In 2020 online retail within the Middle East saw an incredible $55bn turnover and a YoY growth of 20%, the potential for retailers in the region is huge! However, complex structures of the retail industry – where holding groups manage numerous brands across different retail sectors – means a deeper understanding of your customers is vital to stay relevant in such a competitive landscape.

Our consumer-led research, looking exclusively at the Middle East, examines how Retailers have a unique opportunity to drive loyalty, present cross-brand content, and predict how the customer will behave in the future creating a richer and more comprehensive view of the customer!

Read this ebook to find out:

  • What the structure of the retail landscape looks like in 2021 within the Middle East
  • The unique advantage facing retailers in the Middle East to give them a competitive edge
  • Key steps to collecting, leveraging, and activating your customer data 
  • How organisations can tie different data sources together to build a multi-brand single customer view in real-time

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Identity Resolution, Integrations, Personalization, Privacy, Retail
Product: AudienceStream Customer Data Platform
Vertical: B2B, Retail
Business Issue: Data Readiness, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)