Driving multi-brand loyalty using customer data
The unique opportunity for retailers in the Middle East
In 2020 online retail within the Middle East saw an incredible $55bn turnover and a YoY growth of 20%, the potential for retailers in the region is huge! However, complex structures of the retail industry – where holding groups manage numerous brands across different retail sectors – means a deeper understanding of your customers is vital to stay relevant in such a competitive landscape.
Our consumer-led research, looking exclusively at the Middle East, examines how Retailers have a unique opportunity to drive loyalty, present cross-brand content, and predict how the customer will behave in the future creating a richer and more comprehensive view of the customer!
Read this ebook to find out:
- What the structure of the retail landscape looks like in 2021 within the Middle East
- The unique advantage facing retailers in the Middle East to give them a competitive edge
- Key steps to collecting, leveraging, and activating your customer data
- How organisations can tie different data sources together to build a multi-brand single customer view in real-time