Ecommerce Country Report

Ecommerce Country Report

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Poland has the sixth-largest economy in Europe and yet it represents a market where there are still huge opportunities for growth within the retail sector and ecommerce.

Retailers and brands from outside Poland – both those that can shape their offerings to appeal to these most well-travelled and well-to-do consumers, and those competing primarily on price – can certainly find success in Poland. Going the other way, there is a demand for Polish brands and goods from the country’s émigrés.


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Together with RetailX, Tealium has examined the Polish market more closely. In our “Poland 2020 Ecommerce Country Report” you will also learn:

  • The maturity of ecommerce and how consumers shop online.
  • The country’s entrepreneurial spirit and the new business models that are emerging.
  • The impact of Covid-19 on national and regional retailers and how they are reacting