Poland has the sixth-largest economy in Europe and yet it represents a market where there are still huge opportunities for growth within the retail sector and ecommerce.
Retailers and brands from outside Poland – both those that can shape their offerings to appeal to these most well-travelled and well-to-do consumers, and those competing primarily on price – can certainly find success in Poland. Going the other way, there is a demand for Polish brands and goods from the country’s émigrés.
