Consumer loyalty continues to diminish amid inflation, with price taking precedence over the brand for many shoppers. As retailers find it more challenging to acquire new customers, loyalty programs take on greater importance—but brands must put value and ease of use front and center to retain existing customers and boost purchase frequency.
Many brands are turning towards high-quality customer data to provide a complete and accurate picture of the customer so they proactively identify and target high-value customers and those at risk for churn.
To help brands and retailers understand how to leverage customer data and other customer loyalty strategies to retain customers through economic turmoil, download eMarketer’s Retail Loyalty Programs Report.
In this guide you’ll find: