INDUSTRY EXPERT SERIES
Unearth The Hidden Value
In Your Data With
Customer Analytics

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Executive Summary

Despite the promise of buzzwords like Big Data, Predictive Analytics, and even Artificial Intelligence, many companies still struggle to capture value from their customer data.

Download this Q&A with Industry Expert Brandon Purcell to see how companies are transforming their data into insights-driven programs that win, serve, and retain customers. You’ll also learn:

  • How companies are analyzing their data to derive insights and capture customer value
  • How to overcome the most common challenges associated with customer analytics
  • Innovative techniques for customer analytics
  • The relationship between customer analytics, machine learning, and AI

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