INDUSTRY EXPERT SERIES
Building A Foundation for Analytics Success Through Data Governance

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Executive Summary

Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

Download this Q&A with Industry Expert Joe Christopher, VP of Analytics at Blast Analytics & Marketing, to discover recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs. You’ll also learn:

  • 3 key things brands should focus on to create a high performing data and analytics program
  • How to determine your brand’s data maturity level
  • Why data governance is critical in making data-driven decisions
  • One of the biggest misconceptions about data quality

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