Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Download this Q&A with Industry Expert Joe Christopher, VP of Analytics at Blast Analytics & Marketing, to discover recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs. You’ll also learn:
- 3 key things brands should focus on to create a high performing data and analytics program
- How to determine your brand’s data maturity level
- Why data governance is critical in making data-driven decisions
- One of the biggest misconceptions about data quality
