Building A Foundation for Analytics Success Through Data Governance


Executive Summary

Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

Download this Q&A with Industry Expert Joe Christopher, VP of Analytics at Blast Analytics & Marketing, to discover recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs. You’ll also learn:

  • 3 key things brands should focus on to create a high performing data and analytics program
  • How to determine your brand’s data maturity level
  • Why data governance is critical in making data-driven decisions
  • One of the biggest misconceptions about data quality

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Resource Type: Whitepaper
Topic: Governance, Industry Expert Series
Business Issue: Data Governance (Compliance)