Building Unified Teams for Connected Customer Data


Executive Summary

Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view of their customer – but the first step in unifying data starts with unifying people.

This Q&A, with Industry Expert Prolet Miteva, will provide specific recommendations, tactics, and keys to success in connecting internal teams in order to orchestrate customer data. Download this report to discover:

  • How organizations can get teams aligned and working towards the shared goal of unifying customer data
  • 3 keys to creating a high performing data and analytics program
  • How to garner executive support and key stakeholder buy-in

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, Industry Expert Series