Revenue and Responsibility in Gaming

The gaming sector has a fine line to tread. On one hand, the gaming industry has an underlying need to operate profitably through increasing customer spend, avoiding churn, and driving loyalty, alongside the commercial model sits their responsibility in maintaining gaming as exciting and fun!

Yet with great power comes great responsibility, and identifying problem gamblers and those who show behaviours that indicate potentially damaging gaming, must remain at the core.

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Layer, First-Party Data, Machine Learning, Predict, Sports
Product: AudienceStream Customer Data Platform, Tealium Predict ML
Vertical: B2B, Entertainment, Media, Retail,B2b,Hospitality,Healthcare,Financial,Media,Digital Services, Sports, Whitepaper
Business Issue: Deeper Customer Insights