The 5 Key Steps to Customer Data Platform (CDP) Success

How to Prepare, Staff, and Measure ROI for Your CDP Strategies

You know a Customer Data Platform (CDP) helps build a single view of your customer – ready for what comes next?

Now’s the time to determine who should own the CDP in your organization, how you will measure ROI, and how will you deploy this robust tool!

Read this eBook to unlock access to the 5 key steps to CDP success, including how to:

  • Staff for a CDP with real world examples of team structures in both small and enterprise organizations
  • Define how success will be measured
  • Determine segments and sophisticated ID resolution strategies
  • Create a solid action plan for deployment
  • Measure and monitor progress to ensure long-term success that achieves optimal performance

Now let’s get your CDP project set up for success!

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Governance, Healthcare, Identity Resolution, Integrations, Machine Learning, Personalization, Predict, Privacy, Retail, Sports
Product: AudienceStream Customer Data Platform
Vertical: B2B, Digital Services, Entertainment, Financial, Healthcare, Hospitality, Media, Retail, Sports, Travel, Whitepaper
Business Issue: Data Readiness, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)