You know a Customer Data Platform (CDP) helps build a single view of your customer – ready for what comes next?Now’s the time to determine who should own the CDP in your organization, how you will measure ROI, and how will you deploy this robust tool!
Now let’s get your CDP project set up for success!
Read this eBook to unlock access to the 5 key steps to CDP success, including how to:
- Staff for a CDP with real world examples of team structures in both small and enterprise organizations
- Define how success will be measured
- Determine segments and sophisticated ID resolution strategies
- Create a solid action plan for deployment
- Measure and monitor progress to ensure long-term success that achieves optimal performance