The Connected Telco

Harnessing the Power of a Customer-Centric Data Strategy

The past year has been a game-changer for the telco industry. Across APAC, Covid-19 has altered many people’s lifestyles forever: people have turned to their mobile phones, TVs, and laptops for entertainment, education, shopping and work.

Differentiation will no longer just be about network performance and the next best rates. It will come down to being laser focused on redefining the customer experience by revamping the underlying data orchestration and technology stack. 

Digital Transformation will be a key initiative for today’s Telcos looking to build a true ‘customer-at-the-center’ approach that delivers relevant, personalised experiences across online and offline channels. However, in order to deliver on this, having the tools to build an agile and sound visitor stitching strategy are a must.

Read our latest report The Connected Telco. Harnessing the power of a customer-centric data strategy today to:

  • Understand the importance of omnichannel journey in your CX strategy
  • Gain edge in customer experience
  • Optimise your campaigns by unlocking the power of predictive analytics
  • Tie it all together using visitor stitching

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Identity Resolution, Personalization, Privacy
Product: AudienceStream Customer Data Platform
Vertical: Telecommunications
Business Issue: Data Readiness, Digital Transformation, Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)