Accelerating digital globalisation, increasing regulatory demands and third-party cookie loss have made a customer data platform (CDP) indispensable to first-class customer experiences (CX).
The shift to real-time insights-driven CX is now a strategic imperative, with 83 percent of global CEOs looking to Marketing to drive growth. With a CDP, businesses saw an 8.5 percent rise in re-engagement worth more than $2.5 million in profit over a three-year period.
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