FinServ organisations are in a tight spot. Consumer expectations have risen exponentially as many of our favourite retail brands deliver a standout customer experience with brilliantly relevant and personalised interactions.
Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing FinServ organisations to compete with other sectors in the customer experience it delivers.
