The Present and Future of Financial Services Marketing
FinServ organisations are in a tight spot. Consumer expectations have risen exponentially as many of our favourite retail brands deliver a standout customer experience with brilliantly relevant and personalised interactions.
Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing FinServ organisations to compete with other sectors in the customer experience it delivers.
Read this ebook to find out:
- The picture of financial services in 2021 and the rise of consumer expectations
- How a change in environment brings new challenges that marketers need to overcome, such as third-party cookie loss
- New factors and players impacting consumer loyalty
- Why the future is bright, and ingredients for success