Retailers in 2021 have a significant opportunity. Whilst the surge in eCommerce has been a boon for many, it has also increased the need to ‘know’ and ‘understand’ your customers more than ever before. The increased demands of consumers are driving more personalisation, more value exchange, and the need for better data management if organisations are to successfully blend online and offline retail in the future.
Our consumer-led research looking at the UK, Germany, Netherlands, and France, examines how retailers have had to adapt in the midst of an extremely challenging economic environment, the role technology plays within marketing, and how a brands’ approach to data management will be central to their future evolution.
