The Present and Future of Travel Marketing

Into the Results


In 2021, Econsultancy surveyed 226 travel professionals responsible for their organisation’s marketing data and technology from across Europe, exploring key customer data priorities for the year ahead ‘post-pandemic’ and the opportunities facing the travel industry today.

These results were the basis of our recent whitepaper, The Present and Future of Travel Marketing.

Download this infographic to find out what Travel Marketers are prioritising today, to drive success and growth for tomorrow:

  • Perceived benefits of centralising customer data
  • Overcoming the challenge of third-party cookies 
  • Most significant challenges driving repeat bookings or returning customers 
  • Importance on a data-driven culture and data accuracy

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Governance, Healthcare, Identity Resolution, Integrations, Machine Learning, Personalization, Predict, Privacy, Retail, Sports
Product: AudienceStream Customer Data Platform
Vertical: Hospitality, Hospitality, Hospitality, Hospitality, Travel, Travel, Travel, Travel, Travel&Hospitality
Business Issue: Data Readiness, Deeper Customer Insights, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)