The role of the CDP in Highly Regulated Industries: Gaming

When you can’t afford to take chances with customer data.

As a highly regulated industry, it’s important to remember that there are two sides to the use of data in gaming. 

From one perspective, the nature of an operator as a commercial business demands the insight it can yield for marketing and promotional activity. On the other side, the data must be a gatekeeper to maintaining player safety and the foundation for the duty of care an operator has toward every single one of its customers.

An understanding of these is especially key when balancing GDPR compliance with the ability to harness insight through data.

Download our latest guide, The role of the CDP in Highly Regulated Industries: Gaming, to learn:

  • Balancing GDPR compliance with the ability to harness insight through data.
  • The role of the CDP in Gaming: Safety and loyalty.
  • Putting this into practice – what does an acquisition and retention strategy look like?
  • The balance between security and collaboration in data management.

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Personalization, Privacy
Product: AudienceStream Customer Data Platform
Vertical: Gaming
Business Issue: Data Governance (Compliance), Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)