Universities and other institutions in Asia-Pacific stand to benefit from a dramatic increase in online education, which will help offset the decline in international student registrations in the depths of the pandemic. Yet competition is likely to be fierce, and building distinction will be as important as ever.
As students become more sophisticated, so must education-related CX. Customer data platforms (CDPs) are a key enabler of this by delivering insight into a highly motivated audience. The online learning revolution has far-reaching advantages for all concerned, and will ultimately serve to raise the bar in terms of both education and marketing.