Tealium enables you to leverage the power of your first-party data and create more compelling, relevant omnichannel marketing experiences. With Tealium AudienceStream, the leading omnichannel customer segmentation and action engine, robust profile enrichment capabilities are combined with the ability to take real-time, relevant action.
Real-Time Profile Enrichment
Tealium’s omnichannel enrichment technology marries your existing AudienceStream visitor profile data with your visitor data from other customer data sources in real time – continually enriching your visitor-based segments and triggering new marketing actions.
Tealium’s integration ecosystem is made up of deep, native integrations with leading email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use.
Typical analytics data often shows cross-device visitor interaction as coming from multiple people across multiple sessions, but in reality, it is likely that those visits are from just one visitor using different devices. Tealium’s unique visitor stitching technology can track visitor IDs across device use with any number of unique identifiers, and when a known ID is matched, visitors and behaviors are automatically stitched together. Not only will Tealium AudienceStream proactively seek matching identifiers across all known visitor profiles, it will combine them in real time and make the updated profile immediately available for action.
Offline Data Ingestion
Tealium allows you to onboard offline data, such as call center and point of sale information, and combine with your online data to provide a consistent, connected experience regardless of where your visitors are engaging with you. AudienceStream can automatically ingest visitor data collected off-site or offline and map that data to your existing visitor profiles, transferring channel-specific data on a periodic basis to streamline a once manual and tedious process of bringing together cross-channel data.