Establishing Customer Trust through Data Privacy

Today, your customers are providing less data while expecting the same level of personalization. And on top of that, brands must navigate stricter privacy laws and third-party cookie loss.

That’s why in this masterclass, we’ll share how brands can use a Customer Data Platform (CDP) to overcome these challenges and enable privacy-driven personalization that fuels long-term customer loyalty and trust.

What You’ll Learn

In today’s data and privacy-driven world, it’s imperative for businesses to disclose to their customers why, how, and what personal data they want to process and share with third parties. This is not only required to comply with ever-evolving privacy regulations, but it’s also a necessity for establishing trusted customer relationships. 

In this masterclass you’ll learn how to use a CDP to strengthen brand loyalty and trust by:

  • Providing more value to your customers by using their data to deliver truly relevant and personalized experiences
  • Enabling a first-party data strategy that puts data privacy compliance at its core and ensures accuracy
  • Combating signal loss by augmenting customer profiles and maximizing the value of the data you already have

Who Should Attend

Marketers

Learn how to personalize customer experiences with less data and turn your data request into its own customer experience with value exchange.

Analysts

Discover ways to integrate high quality data to produce richer, more accurate, and targetable profiles while complying with data privacy laws.

IT / Developers

See ways to reduce time spent managing where data is being sent and how to orchestrate consent to automate your practices and reliably setup new data flows.

Masterclass Preview: The Ever-Evolving World of Customer Trust and Data Privacy Tealium

[Jan 31] The Ever-Evolving World of Customer Trust and Data Privacy

Check out this sneak peek of what you’ll learn at our upcoming Customer Trust and Data Privacy Masterclass Series.

Masterclass The 3 Pillars of Trust: Building a Multi-Faceted Data Privacy Strategy Tealium

[Feb 9] The 3 Pillars of Trust: Building a Multi-Faceted Data Privacy Strategy

In this masterclass, we’ll take a tour of the new data privacy landscape to understand what’s driving the need for a Customer Data Platform (CDP). Plus, we’ll share the three main pillars of data privacy and how to design a customer data strategy centered around these core principles shaping the new age of customer trust.

How to Establish Customer Trust through Data Privacy Tealium

[Feb 16] How to Establish Customer Trust through Data Privacy

Discover how to use a Customer Data Platform (CDP) to enable benefit-driven conversations with customers that are led by privacy. You’ll also learn how to implement a first-party data strategy to ensure data accuracy and compliance.

Masterclass How to Foster Trust and Privacy at an Organizational Level Tealium

[Feb 28] How to Foster Trust and Privacy at an Organizational Level

See the core players you need to create a Data Center of Excellence (DCoE) that prioritizes privacy and fosters agility. We’ll also share how to structure your data privacy organization to maximize the value of your team, tech, and customer data. 

Get a Head Start on Your Homework

Third-Party Cookie Loss

Everything you need to know about the future of third-party cookies

In Data We Trust

Get a head start on some of the content we’ll cover at this series

Trusted Customer View

Explore our latest release for accurately identifying customers, providing deep customer relationship context, and respect customer consent and preferences.

See What Tealium’s About

Tealium’s data-first approach gives companies a trusted infrastructure to govern all of their customer data securely in one place, our Customer Data Hub.