Better Data = Better Mobile Customer Experiences
So you want to deliver personalized mobile experiences for your customers? You’ll need a great data foundation. Mobile data is unique and complex, yet to leverage it most effectively organizations need to integrate this data with all other customer data or risk creating inconsistent and potentially irrelevant customer experiences due to incomplete insights. Join this session to understand how building a unified data foundation can help you understand your customers like never before so that you can fuel every aspect of your personalization and mobile marketing strategies with a comprehensive view of your customer.