Cox Communications- Mission Possible: Building a New Analytics Framework

The process of overhauling your digital analytics implementation can be a harrowing one – especially for someone who is not a programmer, or sits outside of an IT organization. Oleg Kalenichenko, Director of Digital Analytics at Cox Communications, has not only completed the journey of creating an entirely new analytics framework without programming experience – but drove significant transformation in business and product strategies as a result. In this session, he’ll share a detailed roadmap of the process, best practices and lessons learned, as well as two comprehensive use cases that highlight the paradigm shift possible with a stronger analytics foundation in place.

Resource Type: Video
Topic: Data Layer, Tag Management
Product: TiQ Tag Management
Section: Customer Stories