Creating Customer-Centric Experiences Through Data

Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data — the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.

Learn how to create exceptional customer experiences through data. During this video, we’ll discuss:

– 5 factors that are changing a customers experience

– How data plays a critical role in creating engaging and meaningful moments

– 5 mandates for adjusting to the evolving expectations of customers

Resource Type: Video
Topic: Data Orchestration, Governance, Identity Resolution, Machine Learning
Product: AudienceStream Customer Data Platform, DataAccess, TiQ Tag Management
Section: Digital Velocity