Facing data protection and browser regulation Orange had to rethink their Data strategy. Simon Texier will talk about their approach and the challenges they were facing and will also point out the opportunities arising from this change.
Resource Type: Video, Webinar
Topic: Customer Data Platforms, Data Layer, Data Orchestration, First-Party Data, GDPR, Governance, Identity Resolution, Personalization, Privacy
Business Issue: Data Governance (Compliance), Data Governance (Quality), Data Readiness, Deeper Customer Insights, Digital Transformation, Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)
Section: Digital Velocity
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