TUI were rightly concerned about the imminent loss of third party cookies, given the changing landscape related to regulation, browser policies and consumer preferences, that would reduce the effectiveness and insight from their current (client side) data collection methods. They are sharing their success story on how they managed to reduce the impact of ever changing browser policies while still honouring a consumer’s consent preferences by sending the data server side.

Resource Type: Video, Webinar
Topic: Customer Data Platforms, Data Layer, Data Orchestration, First-Party Data, GDPR, Governance, Identity Resolution, Personalization, Privacy
Product: AudienceStream Customer Data Platform
Vertical: B2B, Retail,B2b,Hospitality,Healthcare,Financial,Media,Digital Services
Business Issue: Data Governance (Compliance), Data Governance (Quality), Data Readiness, Deeper Customer Insights, Digital Transformation, Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)
Section: Digital Velocity