South Western Railway are a brand new adopter of Customer Data Platform technology. Hear first hand how, in partnership with Acxiom and Tealium, they defined the key goals to get the whole project off the ground, and overcame the hurdles on the track to customer experience success!

Resource Type: Video, Webinar
Topic: Customer Data Platforms, Data Layer, Data Orchestration, First-Party Data, GDPR, Governance, Identity Resolution, Personalization, Privacy
Product: AudienceStream Customer Data Platform
Vertical: B2B, Retail,B2b,Hospitality,Healthcare,Financial,Media,Digital Services
Business Issue: Data Governance (Compliance), Data Governance (Quality), Data Readiness, Deeper Customer Insights, Digital Transformation, Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)
Section: Digital Velocity