How to Increase Engagement and Customer Insight with Mobile Location Tracking

In today’s mobile connected age, it’s imperative for businesses to understand how to leverage mobile location data, in real-time, to alter engagement and garner greater customer insight.

So how do brands create thumb-stopping experiences with this real-time, contextual and passive behavior? Watch now to learn:

– The fundamentals of mobile location tracking

– How consumer attitudes towards privacy are driving new data collection

– The differences in data insight between cookies and mobile location tracking

– Tips and strategies for optimizing your mobile channel(s)

Resource Type: Video
Topic: Governance, Mobile & IoT, Privacy
Product: AudienceStream Customer Data Platform, EventStream API Hub, TiQ Tag Management
Section: Webinars