Impression Tracking for Publishers

Gain more insight into your impression data by tying it back to your visitors. Solutions Consulting Operations Manager, Dan George, shows us how to tag your creative using DFP Macros to trigger the Tealium Collect API and push the impression information into the UDH to apply it to a visitors’ profile.

Resource Type: Video
Topic: Customer Data Platforms, Data Orchestration, Tag Management
Product: AudienceStream Customer Data Platform, TiQ Tag Management
Vertical: B2B
Section: Products / Features / How-To