In this session, Tealium customers Hotwire, New Balance and Bed Bath and Beyond as they discuss how a CDP is enabling them to drive personalization efforts and improve customer experience. They share the details of their Tealium journey and tips and tricks on how to get the most out of your CDP!

Resource Type: Video, Webinar
Topic: Customer Data Platforms, Data Layer, Data Orchestration, First-Party Data, GDPR, Governance, Identity Resolution, Personalization, Privacy
Product: AudienceStream Customer Data Platform
Vertical: B2B, Retail,B2b,Hospitality,Healthcare,Financial,Media,Digital Services
Business Issue: Data Governance (Compliance), Data Governance (Quality), Data Readiness, Digital Transformation
Section: Digital Velocity