Epsiode 1 of our Masterclass Series on Preparing for Life Beyond the Third-Party Cookie
For the last few years, marketers have been playing whack-a-mole with the changes to how browsers handle first and third-party cookies that were once critical to the way ads were targeted and campaigns were measured. But 2022 more than likely marks a point-of-no-return. For most advertisers, this paradigm shift presents both challenges and opportunities as they reimagine their strategies for customer acquisition but also for opportunities.
In this introductory webinar, we cover how shifting consumer attitudes, new regulations, and technology changes will impact the ways you advertise and measure campaigns. We also discuss strategies to ensure that life can carry on by leading with and leveraging your first-party data.