Your CDP Preparation Masterclass Series Ep 2

With third-party cookies crumbling and new data privacy laws in effect, marketers are facing new hurdles when it comes to recognizing their customers and tailoring experiences to deliver the highest value.

So what is the new method for obtaining these insights and delighting your customers?

In the second session in our CDP Masterclass Series, we’ll be sharing how a Customer Data Platform helps brands identify customers and deliver personalized experiences while still complying with data privacy laws. We’ll also share:

– The impact of third-party cookie loss and how to prepare
– The difference between deterministic and probabilistic matching
– Expert tips for switching to a first-party data strategy – it’s easier than you may think!

Resource Type: Video, Webinar
Topic: Customer Data Platforms, Data Layer, Data Orchestration, Digital Transformation, First-Party Data, Governance, Identity Resolution, Integrations, Machine Learning, Personalization, Privacy, Retail, Sports, Tag Management
Product: AudienceStream Customer Data Platform
Vertical: Retail,B2b,Hospitality,Healthcare,Financial,Media,Digital Services
Business Issue: Data Governance (Compliance), Data Governance (Quality), Data Readiness, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)
Section: Webinars