After the digital surges caused by COVID-19, brands across all industries have had to alter their customer data strategies in order to meet new consumer expectations and behaviors. At the same time, brands are having to navigate other obstacles like new data privacy laws and third-party cookie loss. That said, what should these brands expect out of 2022 and what is the key to staying agile?

Tune in to this webinar to see the top customer data trends and priorities for the year ahead based on the findings from our brand new 2022 State of the CDP. We’ll cover topics like:

– Why respondents believe predictive analytics and AI will play a huge role in their customer data strategy moving forward
– The importance of customer data privacy and ways to more easily comply with new legislation
– Key martech tools to have in your stack to stay agile

Resource Type: Video, Webinar
Topic: Customer Data Platforms, Data Layer, Data Orchestration, Digital Transformation, First-Party Data, Governance, Identity Resolution, Integrations, Machine Learning, Personalization, Privacy, Retail, Sports, Tag Management
Product: AudienceStream Customer Data Platform
Vertical: Retail,B2b,Hospitality,Healthcare,Financial,Media,Digital Services
Business Issue: Data Governance (Compliance), Data Governance (Quality), Data Readiness, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)
Section: Webinars