TSB Bank: Creating a Single Customer View

Tealium enables TSB to have a single customer view and a unique ID for each and every customer, through using AudienceStream. Listen to Luca Luchessi, Digital MI & Reporting Manager of TSB Bank tell his story.

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Resource Type: Video
Topic: Customer Data Platforms, Tag Management
Product: AudienceStream Customer Data Platform, TiQ Tag Management
Section: Customer Stories, Digital Velocity