The National Heart Foundation, a data transformation story
In an organisation where you have 52 definitions of a customer and the traditional marketing model was historically door to door knocking, for The National Heart Foundation, knowing and understanding their customers and behaviours was challenging, this lead to interactions becoming disjointed.
In this customer story, find out how the National Heart Foundation leveraged Tealium to enable individual conversations at every touch point, creating a rich data set and a lifelong customer.
