The Power of Tealium and Braze
With Tealium and Braze, you can enhance tracking of every touchpoint within the customer journey, delivering more personalized experiences while also extending Braze’s journey orchestration approach to channels outside Braze’s stack. Our bi-directional integration creates a constant stream of high-quality customer data, giving you the flexibility to turn any information collected across all channels and sources into meaningful, actionable insights in Braze and other best-of-breed solutions.
Tealium collects consented data, stitches it together and chooses what to expose to Braze based on the different audiences you are interested in engaging with. Tealium ensures clean data and identity resolution is passed downstream to Braze where immediate action can be taken to target customers on the right channel, at the right time, with the right content, without any data latency.
Braze can then return data collected across your customer journey, such as the stage of the journey, email engagement, and mobile app views, to Tealium via the Currents data source and tie it to a unified customer profile to power your experiences, insights, and analytics outside of Braze.