Google Ads Enhanced Conversions for Web

Join a live demonstration of Tealium's native support for Google Ads Enhanced Conversions for Web to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Using the Google Ads Enhanced Conversions for Web Connector, via the Google Ads API, you can leverage enhanced conversions by sending first-party customer data in the form of conversion adjustments. Google uses this additional data to improve the reporting of your online conversions driven by ad interactions.

Supported Integration Types

Google Ads Enhanced Conversions for Web can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Ads Enhanced Conversions for Web can be integrated in the following ways:

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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