AdTech

Amazon Advertising Cookie Matching Service

Join a live demonstration of Tealium's native support for Amazon Advertising Cookie Matching Service to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Amazon Advertising Cookie Matching Service enables a user to associate the Tealium Visitor ID with an Amazon cookie ID within the Amazon system. The Tealium Visitor ID can then be used as an identifier in the Amazon Advertising DSP AudienceStream connector configuration.

Supported Integration Types

Amazon Advertising Cookie Matching Service can be integrated in the following ways:

Cookie Matching

Cookie matching tags associate a vendor-specific cookie ID with the Tealium Visitor ID.

Supported Device Types

Amazon Advertising Cookie Matching Service can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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