The Customer Experience Technology Guide: The Architecture of CX

Between a variety of technology platforms, increasing consumer demands and trends, and varying use cases to improve customer experience (CX), creating a successful CX strategy can seem overwhelming.

To help guide CX professionals and practitioners, independent CX firm Dash Network developed an easy-to-understand, comprehensive guide for navigating the world of CX technology, along with case studies that showcase successful applications of these technologies within various industry sectors.

Download The CX Technology Guide to better understand the diverse CX technology ecosystem in addition to learning strategies around increasing customer loyalty and satisfaction, optimizing revenue, reducing churn, and facilitating improved targeting and optimization.

In the guide you’ll find:

• How to design a successful CX strategy with supporting technology
• How to evaluate, plan for, and implement CX software
• The importance and role of a Customer Data Platform (CDP) in your CX strategy
• Use cases and spotlights from a wide variety of brands across different industries
• How a Tealium customer was able to execute an omnichannel personalization strategy to 4x ROI