Overview
Creating a real-time next-best-action data pipeline with Tealium
AI Type: Traditional AI
Key Industries: Banking, Insurance, Telecommunication, Healthcare
What is Next Best Action?
Next best action is a data-driven strategy that leverages analytics and artificial intelligence to identify the most relevant and effective action for a specific customer or situation in real-time. Next best action empowers organizations to deliver highly personalized and timely responses that improve customer satisfaction and operational efficiency.
Tealium plays a pivotal role in next best action by enabling real-time data collection, processing, and activation across various channels. Next best action recommendations can be performed with a packaged vendor or by using AI models along with unified customer data in a data warehouse. Tealium’s data streaming ensures that next best action vendors and/or AI models are supplied with the most current and comprehensive data to make accurate predictions and recommendations.
Use Case Levels
Next best action use cases can be completed at various levels depending on the technology available and the goal of the organization. Here is an overview of the use case levels:
Basic
Leveraging a next best action vendor to create offers that are used for proactive outreach (e.g., Pega). This level involves predefined rules and manual intervention.
Advanced
Integrating Tealium with an next best action vendor for consistent cross-channel recommended offers. This level involves automation and coordination between channels to enhance the customer journey.
AI-Powered
Creating a real-time data pipeline with Tealium and AI models for AI-powered next best action. This level uses predictive analytics and real-time decisioning to deliver highly contextual recommendations.
Key Benefits
Personalized Customer Engagement
Real-time next best action insights enable personalized offers, recommendations, or support actions based on the customer’s most recent behavior and context, ensuring consistent experiences.
Improved Conversion Rates
Providing tailored recommendations or actions based on AI-driven predictions can significantly enhance conversion rates and sales. By anticipating customer needs, businesses can achieve better outcomes.
Increased Customer Loyalty and Retention
AI-powered next best action pipelines adapt to customers’ evolving needs and proactively recommend next steps to prevent churn. This fosters trust and long-term relationships.
Operationalizing AI Models
The Tealium AI pipeline helps organizations operationalize next best action AI outputs, driving seamless and consistent customer experiences. This ensures that AI insights move from concept to execution without delays.
Enhanced Real-Time Capabilities
With real-time streaming capabilities from Tealium,, businesses can process and act on data as it’s generated. This agility enables timely decision-making and greater responsiveness.
Example Use Cases Across Industries
Banking: Offering personalized financial advice or detecting fraud proactively.
Insurance: Providing personalized policy recommendations for cross-selling and upselling insurance.
Telecommunication: Upselling and cross-selling services and delivering proactive retention offers.
Healthcare: Guiding patients to relevant care options or scheduling follow-ups.
Organizations leveraging these use cases can enhance customer engagement, streamline operations, and achieve measurable business outcomes by using AI to deliver contextually relevant and actionable insights.
