Shopify is in the middle of one of the biggest platform shifts in its history. As Shopify retires legacy tracking points like checkout.liquid and Additional Scripts, the platform is moving toward a cleaner, more secure, and more privacy-aware data model—powered by server-side signals, custom pixels, and Shopify’s Customer Events framework.
For merchants, this shift raises an important question:
How do we continue collecting accurate, trustworthy, and richly detailed data across the entire customer journey when the old methods no longer exist?
The Tealium Shopify App was built from the ground up to solve exactly that challenge.
Designed for storefront performance, built for global commerce, and engineered to match Shopify’s evolving architecture, the app creates a seamless bridge between Shopify and Tealium’s powerful data platform.
Whether you’re a fast-moving DTC brand, a multi-market retailer, or an enterprise-scale brand with advanced governance needs, the Tealium Shopify App provides a future-proof foundation for high-quality ecommerce data collection.
Who Is This App For?
The Tealium Shopify App is designed for the modern commerce ecosystem—brands that prioritize accuracy, performance, and seamless scaling.
It is especially valuable for:
- Direct-to-consumer brands
- Retailers expanding globally using Shopify Markets
- Multi-store or multi-location merchants using Shopify POS
- Subscription, membership, and loyalty-driven businesses
- Enterprise teams managing strict privacy and governance models
Whether you sell into one region or dozens, the app adapts to your configuration and data strategy.
Shopify Markets Support: Built for Global Commerce
As more brands expand internationally, Shopify Markets has become a central pillar of multi-region commerce. It allows merchants to manage one central store while tailoring pricing, currency, domains, language, duties, and localisation for each market.
The Tealium Shopify App is designed to work seamlessly in this ecosystem.
Because the app standardises the Unified Data Object (UDO), event tracking, and enrichment logic across all regions, merchants gain:
- Consistent tracking across all Market storefronts
- Unified customer data regardless of region or domain
- Accurate attribution even when shoppers switch between markets
- Server-side events that remain stable across currencies and localised experiences
And for brands operating physical stores alongside global ecommerce, the app also complements Shopify POS’s multi-store capabilities, allowing in-person and online data to funnel into one Tealium data foundation.
Whether your business sells in one language or twenty, one currency or fifty, Tealium ensures your tracking remains unified, enriched, and globally consistent.
A Refreshed, Reliable UDO (Universal Data Object)
A high-quality data layer is the backbone of any reliable analytics setup. Inside the Tealium Shopify App, we’ve completely refreshed the Standard UDO and embedded it directly into the storefront.
This gives you:
- Clean, predictable page-level data
- A consistent structure across themes and storefronts
- Immediate compatibility with Tealium’s tags, extensions, and server-side workflows
No more custom Liquid templates. No more fragile snippets. The UDO is fully standardised and automatically maintained.
Comprehensive Event Tracking Right Out of the Box
E-commerce measurement depends on capturing the right moments. The Tealium Shopify App tracks a broad range of events automatically, including:
- cart_view
- cart_add
- cart_remove
- search
- checkout_started
- purchase (Shopify native)
- shipping_info_added
- payment_info_added
These events require no manual configuration and work instantly across your storefront.
Store-specific events such as newsletter sign-ups or discount applications can be added depending on each merchant’s theme or third-party tools.
Solving Shopify Checkout Deprecation
For years, merchants relied on checkout.liquid or Additional Scripts to inject tracking tags.
But Shopify has begun removing these pathways, forcing merchants to transition to:
- Customer Events
- Web Pixels
- Server-side signals
- Shopify’s Privacy API
The Tealium Shopify App includes a dedicated Tealium Checkout Pixel designed specifically for Shopify’s new checkout architecture.
This pixel:
- Captures checkout behaviour without relying on deprecated scripts
- Works within Shopify’s sandboxed environment
- Ensures attribution continuity across payment and checkout steps
- Mirrors your Tealium settings from onboarding for full alignment
- Provides consistency across Markets storefronts and POS retail channels
It’s the clean, forward-compatible, Shopify-approved method for tracking checkout now and in the future.
Three Tracking Modes for Complete Flexibility
Every merchant’s data strategy looks different.
To support that diversity, the app offers three distinct modes:
1. Client-Side Only
Loads utag.js and uses Shopify Web Pixels for checkout events.
2. Hybrid (Both Client & Server)
Combines behavioural data from the frontend with authoritative server-side events.
Perfect for teams using both Tealium iQ and EventStream.
3. Server-Side Only
- No frontend script
- Minimal JS overhead
- All events sent via the Tealium Collect endpoint
Great for privacy-first implementations and performance-critical storefronts.
Webhook-Based Server-Side Tracking
The app supports Shopify Webhooks fully, capturing:
With Visitor ID (stitching supported)
- Purchase
- Refund
- Customer Updated
Anonymous
- cart_add
- cart_remove
- checkout_started
This hybrid model ensures reliable tracking even when cookies or scripts are blocked.
Rich Purchase Event Enrichment
When purchase events fire, the app automatically enriches them using Shopify’s GraphQL API, adding:
- Customer lifetime value
- Total order count
- Membership in Shopify customer segments
- Consent status for email and SMS
- Tags and data sale opt-out preferences
- Recent abandoned checkout information
This transforms purchase data from a simple transaction into a powerful customer insight asset.
Enhanced Product & Collection Page Tracking
The app captures detailed product and merchandising data across the storefront:
Product Detail Pages
- Product ID, SKU, price, variants
- Inventory and availability
- Name and metadata
- Logged-in customer identifiers
- Regional market context
Collection Pages
- Product impression data
- Support for recommendation logic and retail media analytics
Perfect for brands focused on merchandising optimisation or audience building.
Server Events Management Interface
Within the app settings, merchants can:
- Enable or disable webhook events
- Register Shopify Webhooks automatically
- Configure event routing into Tealium EventStream
No engineering required—just select, save, and the app handles the rest.
Split Cookie Support
For organisations using utag.js 4.50+, the app supports split cookie mode:
- Detects Tealium script version automatically
- Allows merchants to select which values belong in the main utag_main cookie
- Writes all other values as individual cookies for transparency
Perfect for teams with strict privacy and compliance guidelines.
A Simple, Guided Installation
The installation process is intentionally streamlined:
Step 1: Enter your Tealium Account/Profile/Environment details
Step 2: Enable the Theme App Extension
Step 3: Install the Tealium Checkout Pixel
The app carries your configuration through each step automatically.
Developer-Friendly Debugging, Even in Shopify’s Sandbox
Shopify Custom Pixels execute inside a restrictive iframe, making conventional debugging tools ineffective.
The Tealium app solves this with a built-in Debug Mode that exposes:
- utag.js logs
- Pixel event logs
- Theme App Extension activity
- Optional environment overrides
Just toggle Debug Mode on, reload the site, and the console becomes fully transparent.
Built for the Future of Shopify
As Shopify continues evolving its platform—moving toward server-side signals, unified privacy, smarter global commerce, and cleaner tracking models—the Tealium Shopify App ensures merchants have a durable, flexible, and enterprise-ready foundation.
For brands preparing for international expansion, dealing with checkout complexity, or modernising legacy analytics setups, Tealium offers a path that is stable, compliant, and deeply aligned with Shopify’s future direction.
