In Part 2, we go deeper into the reality of how brands are being experienced, chosen, and bypassed by AI agents today.
This chapter explores:
- The three agentic modes every marketer must know
- Where control shifts and where it doesn’t
- How customers engage with brands through AI, not channels
- Why real-time context is the difference between relevance and invisibility
This is where the theory gets uncomfortable and useful.
Part 2 reveals what most marketers haven’t mapped yet.
In Part 2, we go deeper into the reality of how brands are being experienced, chosen, and bypassed by AI agents today.
This chapter explores:
This is where the theory gets uncomfortable and useful.
Part 2 reveals what most marketers haven’t mapped yet.
