Tealium AI Summer Masterclass

Deploying AI to Accelerate CX Outcomes and Business Value

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10 Weeks. 5 Core Lessons.
Your AI-Powered Summer Starts Here.

This summer, fast-track your AI journey with Tealium’s 10-week masterclass designed to help you drive real-time, AI-powered success. From foundational frameworks to future-forward innovations, each lesson gives you actionable strategies to turn your customer data into meaningful outcomes.

Mark Your Calendar, a New Lesson and eBook Section Drops Every Two Weeks.

Lesson 1:

Fueling Your AI Ambitions with AIStream

Power real-time AI activation with a live data pipeline that feeds your models high-quality, enriched, and privacy-compliant customer data.

You’ll Learn: The state of AI-powered CX, how AIStream works, and real-time activation use cases.

Lesson 2:

AI for Data Collection

Capture first-party and zero-party data that’s clean, compliant, and AI-ready—fueling smarter segmentation and insights.


You’ll Learn: How to optimize your datasets for AI, real-time compliance tactics, and fueling Data Cloud environments.

Lesson 3:

Journey Orchestration with Enterprise ML

Go from siloed data to orchestrated journeys powered by AI models like next-best-action and propensity scoring.


You’ll Learn: How to activate enterprise ML at scale and integrate insights across channels.

Lesson 4:

Leveling Up Generative AI

Use Tealium to responsibly operationalize GenAI—from sentiment analysis to RAG-based search—driven by real-time, consented data.


You’ll Learn: How to deploy and scale GenAI, including chat, search, and sentiment use cases.

Lesson 5:

The Future with Agentic AI

Explore the next era of intelligent agents powered by Model Context Protocol (MCP) and real-time customer data.


You’ll Learn: What Agentic AI is, why it matters, and how to prepare for what’s next.

Who Should Join?

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Marketers

Build smarter segments, launch campaigns faster, and personalize every touchpoint using real-time, AI-powered insights. Learn how to activate AI use cases like next-best-action and propensity scoring directly from your data.
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Customer Experience (CX) Teams

Drive more relevant, responsive, and personalized customer experiences—across every channel. Learn how AI can help you anticipate needs, respond faster, and build deeper customer loyalty.
Data & Analytics Pros

Data & Analytics Pros

Create AI-ready datasets that scale. Learn how to cleanse, enrich, and activate consented data in real time to power predictive models, optimize performance, and feed Data Cloud ecosystems.

AI Power Your Summer

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