TikTok Pixel via Tealium iQ
The TikTok Pixel is a piece of code that advertisers can place on their website to share website visitor events to TikTok via a browser. It’s the foundation of every website integration with TikTok and power solutions like dynamic product ads, custom targeting, campaign optimization and attribution.
Tealium iQ Tag Manager offers a tag template to set up this pixel quite easily and map customer and event data from the existing data layer to the pixel.
TikTok Events API
The TikTok Events API is a Server-to-Server (S2S) integration that allows marketers to share website and app visitor events directly to TikTok. Data that is shared via the Events API complements and enhances the information shared via the TikTok pixel and TikTok SDK business tools.
Tealium EventStream API Hub provides server-side data collection and orchestration to help businesses go beyond data from tags and mobile SDK’s to build a more reliable and complete view of the customer journey. This severely reduces the impact of data drop-off due to technical issues, ad blockers as well as network connectivity issues, and improves data governance and control. Tealium’s turnkey server-side integration for TikTok Events API lets clients benefit from a more reliable, more secure way of sharing data while taking advantage of all other integrations in the Tealium Marketplace to future-proof their tracking and first party data strategies.
TikTok Custom Audiences populated from Tealium
TikTok Custom Audiences allows advertisers to (re-)engage with people they already know or reach out to new prospects that look similar to their best customers. This is most commonly used for remarketing, reaching possible repeat customers, increasing the follower base, increasing app engagement, creating lookalike audiences or excluding existing customers from advertisement campaigns.
Tealium AudienceStream CDP helps companies manage, organize and activate their first party customer data in a centralized cross-channel profile and use it to deliver great customer experiences. It allows to define audiences based on online and offline data by using rules as well as machine-learning. The out of the box connector with TikTok makes these audiences immediately available to use within TikTok’s campaigns, whether it’s for inclusion, exclusion or to find lookalike customers. As a result, advertisers see better ROAS based on more targeted campaigns as well as improved customer satisfaction due to a frictionless cross-channel experience.
