Power your CX with customer profiles that are reliable, compliant, and high quality using Tealium’s latest product release, Trusted Customer View.
Customer trust is the most valuable currency your company can earn. Over the last few years there has been a lot of conversation around how companies will handle data deprecation and the growing rise of data privacy regulations. Identity, consent, data collection, and the role of first party data are all major focal points for finding a path forward.
According to a survey conducted by one of our partner integrations, Merkle, “88% of consumers view a brand’s products as having higher quality if they feel like the brand is listening to their needs. 91% of consumers are slightly or significantly likely to make a repeat purchase if they feel a brand has listened.”
But this kind of customer trust and consent can’t be created in a silo.
The solution lies within your customer data: how you’re collecting, organizing, and operationalizing the personal information your customers are providing to create amazing, privacy-centric customer experiences.
By combining strategic technology solutions with the strategy and processes to match, you can build trusted customer data relationships that balance privacy and personalization, while saving time with automation.
Our Trusted Customer View release is a set of tools for companies to honor the customer data relationship, build deep and relevant insights into the customer profile, and reliably integrate into the ecosystem at large.
The capabilities included within the Trusted Customer View product release provide cutting-edge, innovative new ways to:
Every person in your company can benefit from better, more integrated, more compliant customer profiles. With Trusted Customer View, you can enforce consent across all integrated systems, helping avoid missteps with permissions. You can further improve ongoing insights through integrating identity data. This, in turn, enables your organization to deliver rich experiences, while controlling visibility of sensitive data values across the organization, and honoring customer preferences.
Sales and Account Management
Consent Management— Integrations and Orchestration
Turnkey integrations with any consent management tool give you complete control of consent purposes, enabling reliable consent enforcement tailored to any business’s needs. You can now also centrally manage consent orchestration in just two steps rather than manually including consent conditions every time you build an audience or activation.
Identity Partner Ecosystem
Enrich individual and household profiles from a central, connected platform via our partner relationships. By partnering for data enrichment, you can activate additional identifiers while meeting your marketing objectives – all in a privacy-safe way. Current integrations include Auth0, Merkle (US), Trade Desk UID 2.0 (US), and Acxiom. Future integrations include Neustar and more.
No-code event data collection with the ability to select from a number of pre-configured event listeners tracking web actions such as video views, scroll or mouseover is just a few clicks away.
Beyond our amazing product releases, we have also put together an eBook to help you create trusted customer relationships. Even with the evolving state of privacy regulations and new ways customer data needs to be handled, you can deliver great experiences and moments that delight your customers.
This eBook covers the fundamentals of data governance, consent, and privacy-centric customer experiences in a manner that is concise and actionable. We distill the complex, so your teams can get started now with the right technology to support a privacy-first data strategy.
In the “Guide for Establishing Customer Trust Through Privacy” eBook you will discover:
Click here to download your copy!
The most effective customer experiences are built on trust. However, across an increasingly fragmented customer journey there are numerous areas where you can fall short of customer expectations. Ensure every customer engagement is accurately targeted, built on trusted insights, and respects customer privacy preferences.